TRADEMARKS Organizations   of   all   dimensions   need   to   protect   their   intellectual   property,   but   since   they   do   not   have   unlimited   budgets   to   do   so, our Toronto trademark lawyers provide strategic business solutions at affordable fees. We   will   provide   you   with   quality   legal   advice,   specialized   counsel,   and   committed   and   effective   service. A   trademark   is   a   symbol,   word,   or   words   that   identifies   the   source   of   goods   or   services.   The   word(s)   or   symbol   (i.e.,   the   “mark”) becomes a trademark either by legal registration through the trademark filing process, or by common law use. The Canadian Intellectual Property Office (CIPO) Trademarks e-Filing service is responsible for processing a trademarks application. When   one   registers   a   trademark,   one   gets   the   sole   right   to   use   the   mark   across   Canada   for   15   years.   One   can   renew   a   trademark every 15   years   after   that. Technically,   a   registered   trademark   is   one   that   has   been   entered   in   the   Register   of   Trademarks.   The   Registrar   manages   the   Register. Registration   is   direct   evidence   that   you   own   the   trademark.   (In   a   dispute,   the   registered   owner   does   not   have   to   prove   they   own   the trademark;   the   duty   is   on   the   challenger.) You   do   not   have   to   register   your   trademark;   by   using   a   trademark   for   a   certain   length   of   time,   you   can   come   to   own   it   according   to common   law.   However,   if   you   use   an   unregistered   trademark   and   end   up   in   a   dispute,   you   could   be   looking   at   a   long,   expensive legal   battle   over   who   has   the   right   to   use   it.   If   you   fail   to   actually   use   the   mark   for   a   long   time,   your   registration   may   be   taken   off   of the Register of Trademarks, which will make it more difficult to prove legal ownership of the trademark.

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Toronto, ON M5X 1C9

Tel: 416-847-1859

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Tel: 416-847-1859   |   Fax: 416-644-8801   | 100 King Street West, Suite 5600, Toronto, ON M5X 1C9  | Email: info@bobilawalkerlaw.com